Pedal with purpose

The value behind our CSR strategy

Our mission

We want to inspire as many people as possible to choose the bike, both for commuting and for daily rides. Through our bike leasing platform, social initiatives, and cycling-related partnerships, we contribute to a more sustainable, fairer future for people and the planet. In addition to our extensive range of new lease bikes, we now also offer you the largest selection of refurbished bike leasing in Belgium.

Would you like to find out more about our approach? Then download our CSR (Corporate Social Responsibility) report now.

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Download our CSR report

Three brands, one smart mobility ecosystem

At Bike Mobility Services (BMS) Belgium, we pool our resources through three strong brands which, together, cover the entire lifecycle of the bicycle:

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A pioneer and the largest refurbisher on the Belgian second-hand bicycle market.

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The digital platform for innovative bike leasing for businesses of all sizes.

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Experts in bespoke bike lease solutions designed specifically for employers.

Highlights of 2025

1

Belgium’s largest refurb provider.

2

80% customer satisfaction score in 2025, as rated by employers and employees.

3

ISO 27001 certified: recognised for information security and data protection.

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Three own-brand labels: an ecosystem for the entire Belgian market

Our CSR pillars in Belgium

Circularity

For Lease a Bike Belgium, circularity is at the heart of sustainable mobility. When a former lease bike is returned, we carry out a full technical overhaul at Bikeselection. In this way, we facilitate accessible re-leasing and direct sales.

This extends the lifespan of bicycles, reduces waste and makes cycling more affordable. To maximise the circular impact, we also work with all Belgian refurbishment companies.

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Awareness-raising and solidarity

We bring the cycling reflex to Belgian commuters:

Vroem vs Velo: With our awareness campaign, we challenged the Belgian commuter to think about their daily choice: four wheels or two? To maximize the circular impact, we also collaborate with all Belgian refurbish parties.

Bike to Work Days: Annual campaign to inspire employees to take the bike to work. For the Bike to Work days, we collaborate with Mobiel 21.

Thanks to the many kilometers ridden, Mobiel 21 can invest in training bikes and training series for their initiative 'De Fietsschool' (The Bike School).

In this way, every pedal stroke contributed not only to the personal health of the cyclist, but also to the mobility opportunities of others.

Pedal with purpose

Sustainability is at the very heart and in the DNA of our business, and we apply this philosophy to our own operations through a central, sustainable office. We have moved from three different work locations to a centrally located office, complemented by a separate refurbished bike shop and workshop.

Our office in Mechelen is located close to the railway station. We provide ample bicycle parking at the office, but have deliberately chosen not to have any dedicated car parking spaces. Our employees also actively promote our CSR philosophy. “Pedal with Purpose” is our in-house awareness campaign, featuring team sports activities designed to encourage physical exercise, mental resilience and cycling. Several team members deliberately opted for a personal mobility budget rather than a company car.

Our team dedicated themselves through a walk and per-kilometer fundraiser to support refugees in their integration into Belgian society. Colleagues got into kayaks for a clean-up action along the nearby river Dijle.

‘As a team, we really want to make a difference. In practical terms, every day. That’s why solidarity and social awareness are so important to us. We don’t operate in a vacuum. And we strive to make life better wherever we can.’ Faber Marchand, CSR-ambassadeur Lease a Bike België

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